{"product_id":"guatemala-la-morena","title":"Guatemala La Morena","description":"\u003cp\u003e\u003cstrong\u003eTasting Notes: \u003c\/strong\u003eRaisin, Caramel, Chocolate\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProcess: \u003c\/strong\u003eWashed\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLocation:\u003c\/strong\u003e Huehuetenango, Guatemala (Regional)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVarietal: \u003c\/strong\u003eMixed\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLot Details: \u003c\/strong\u003e\u003cspan style=\"color: rgb(0, 0, 0); background-color: rgb(255, 255, 255);\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);' data-processed=\"true\" data-complete=\"true\" data-hveid=\"CAAIBRAA\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"n6owBd awi2gc\"\u003eIn Guatemala’s traditional coffee sector, women provide up to 70% of the physical labor but historically operate only a fraction of the farms, facing steep barriers to land ownership, training, and financial independence. \u003cstrong data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 600; margin: 0px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);' data-processed=\"true\" data-complete=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"Yjhzub\"\u003eLa Morena\u003c!--TgQPHd|[]--\u003e\u003c\/strong\u003e was launched to shatter this glass ceiling.\u003c!--TgQPHd|[]--\u003e\n\u003c\/div\u003e\n\u003cdiv data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);' data-processed=\"true\" data-complete=\"true\" data-hveid=\"CAAIBRAA\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"n6owBd awi2gc\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 12px 0px 16px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);' data-processed=\"true\" data-complete=\"true\" data-hveid=\"CAAIBxAA\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"n6owBd awi2gc\"\u003eWhat started in 2015 as a micro-lot of just 22 farmers has blossomed into a thriving platform for over 1,600 female producers. Working alongside agronomists through the \u003cspan data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);' data-processed=\"true\" data-complete=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"\"\u003e\u003ca data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: underline 1px rgb(153, 195, 255); border-bottom: 0px rgb(153, 195, 255);' aria-label=\"Volcafe Way program. Link preview. Site: Volcafe. Title: La Morena: Coffee for gender equality - Volcafe. URL: https:\/\/www.volcafe.com\/news\/la-morena-coffee-for-gender-equality.\" data-processed=\"true\" href=\"https:\/\/www.volcafe.com\/news\/la-morena-coffee-for-gender-equality\" data-hveid=\"CAAIBxAB\" rel=\"noopener\" class=\"H23r4e\" target=\"_blank\"\u003eVolcafe Way program\u003c\/a\u003e\u003c!--TgQPHd|[[\u0026quot;https:\/\/www.volcafe.com\/news\/la-morena-coffee-for-gender-equality\u0026quot;,null,null,[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[{\u0026quot;1218\u0026quot;:[16]}]],16,null,\u0026quot;La Morena: Coffee for gender equality - Volcafe\u0026quot;,\u0026quot;This often results in a measurable gender gap in economic outcomes, including yields, productivity and farm income. La Morena is a coffee from Huehuetenango, one of the better-known region of Guatemala. One of Guatemala\u0026#39;s three non-volcanic regions, Huehuetenango is also the highest and driest one, making it one of the best to grow coffee. The region depends heavily on the coffee industry and exports. Produced exclusively by female farmers, La Morena is also a Volcafe Way coffee. Since they joined the programme, the farmers have increased the quality of their coffee, increased their yields, and, as a consequence, started earning more. In teaching them best practices, their farms are turning out excellent coffee and becoming viable businesses. Our company in Guatemala, Peter Schoenfeld, works with Wakami, a local foundation dedicated to the empowerment of women through the creation of small business models that promote the sale of Guatemalan handicrafts. By providing women artisans with skills training and income opportunities, the partnership is helping to transform cycles of poverty into cycles of prosperity. ... This story was amended on 8 March 2023 to remove outdated information.\u0026quot;,\u0026quot;https:\/\/encrypted-tbn0.gstatic.com\/images?q\\u003dtbn:ANd9GcTLZR7DoiSbgKCEfUsmkfefZY3ZVSSU59XLdATyosM6uaCmp8IuLItVaew2MtHpA_jh_n0hDXrq9V6bp25XBw\u0026quot;,\u0026quot;Volcafe\u0026quot;,\u0026quot;https:\/\/encrypted-tbn3.gstatic.com\/faviconV2?url\\u003dhttps:\/\/www.volcafe.com\\u0026client\\u003dAIM\\u0026size\\u003d128\\u0026type\\u003dFAVICON\\u0026fallback_opts\\u003dTYPE,SIZE,URL\u0026quot;,[[1780769540356913,4280796,1898601188],null,null,null,null,[[0,6]]],null,\u0026quot;b446bede-390d-49f1-9e28-a47081458975\u0026quot;]]--\u003e\u003c\/span\u003e, these women have optimized their farm management, increased crop yields, and scaled their businesses to access the global specialty market at higher-than-market premium prices. Named after the deep, comforting sweetness of unrefined cane sugar (\u003cem data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);' data-processed=\"true\" data-complete=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" class=\"eujQNb\"\u003eazúcar morena\u003c!--TgQPHd|[]--\u003e\u003c\/em\u003e), this coffee proves that exceptional flavour and social change go hand in hand.\u003c!--TgQPHd|[]--\u003e\n\u003c\/div\u003e\n\u003cdiv data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 14px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);' data-processed=\"true\" data-complete=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" class=\"Fsg96\"\u003e\u003c!--TgQPHd|[]--\u003e\u003c\/div\u003e\n\u003cdiv data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 20px; font-weight: 600; margin: 24px 0px 12px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);' aria-owns=\"action-menu-parent-container\" data-sae=\"\" data-processed=\"true\" data-complete=\"true\" data-sfc-cb=\"\" data-sfc-root=\"c\" data-sfc-cp=\"\" data-animation-nesting=\"\" role=\"heading\" aria-level=\"3\" class=\"otQkpb\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Jasper's Coffee Limited","offers":[{"title":"200g \/ Ground for Moka","offer_id":57520380903806,"sku":null,"price":14.25,"currency_code":"GBP","in_stock":true},{"title":"200g \/ Ground for Aeropress","offer_id":57520380936574,"sku":null,"price":14.25,"currency_code":"GBP","in_stock":true},{"title":"200g \/ Ground for Filter","offer_id":57520380969342,"sku":null,"price":14.25,"currency_code":"GBP","in_stock":true},{"title":"200g \/ Ground for Cafetiere","offer_id":57520381002110,"sku":null,"price":14.25,"currency_code":"GBP","in_stock":true},{"title":"200g \/ Whole Bean","offer_id":57520381034878,"sku":null,"price":14.25,"currency_code":"GBP","in_stock":true},{"title":"500g \/ Ground for Moka","offer_id":57520381067646,"sku":null,"price":25.25,"currency_code":"GBP","in_stock":true},{"title":"500g \/ Ground for Aeropress","offer_id":57520381100414,"sku":null,"price":25.25,"currency_code":"GBP","in_stock":true},{"title":"500g \/ Ground for Filter","offer_id":57520381133182,"sku":null,"price":25.25,"currency_code":"GBP","in_stock":true},{"title":"500g \/ Ground for Cafetiere","offer_id":57520381165950,"sku":null,"price":25.25,"currency_code":"GBP","in_stock":true},{"title":"500g \/ Whole Bean","offer_id":57520381198718,"sku":null,"price":25.25,"currency_code":"GBP","in_stock":true},{"title":"1kg \/ Whole Bean","offer_id":57520381231486,"sku":null,"price":36.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/7014\/1026\/files\/Guatemala_Photo_For_Webstore_12_x_15_cm.png?v=1780769848","url":"https:\/\/jasperscoffee.co.uk\/products\/guatemala-la-morena","provider":"Jasper's Coffee","version":"1.0","type":"link"}